I created this full page ad for Panavision this month.
I shot the image especially for this ad. I used a 17mm lens up close on full frame to get a little bit of wide angle distortion and to achieve the depth of field to cover the set-up of all the cameras.
The stark, white of the cyc and the simple bold type really has impact on the full page. The image sharpness is amazing. It the printed version, the image really pops off the page.
This ad was run full page on the back cover of IF magazine, the back cover of Smoke and Mirrors magazine, the first right hand side page of Australian Cinematographer Magazine and a full right hand side page in Encore magazine.
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