molecule: Graphic Design + Web Design + Photography. Freelance graphic design, web design and photography by Mike Vlack. The molecule studio is based at Bondi Beach, Sydney Australia.

molecule: Graphic Design + Web Design + Photography. Freelance graphic design, web design and photography by Mike Vlack. The molecule studio is based at Bondi Beach, Sydney Australia.


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Graphic Design

         
Panavision Australia 2000 Rental Catalogue Cover

Panavision Australia 2000 Rental Catalogue Inside

Job: Panavision 2000 Rental Catalogue
     
Client:   Panavision Australia
     
Details:   120 x 210mm, duotone print, plus matt celloglaze cover, Metallic silver ink silk screened translucent plastic dust jacket, 98 internal pages with two colour print, 14 three colour print, custom die cut internal dividers, wire spiral bound.
     
About:  

Panavision Australia is the biggest motion picture camera rental company in Australia.

For the cover, I took an exisiting product shot and distorted it and added a selective diffused depth of field type effect. It's a bit of an inside joke, but the cover of the millennium catalogue is a picture of the movement of a Panaflex Millennium camera.

In addition to the two colour printed cover is a translucent plastic dust jacket that was silk screened with the logo and some type in silver metallic ink that appears to float over the cover.

The inside of the catalogue was divided into 15 hand collated, tabbed sections. The dividers were custom die cut into an intricate series of double layered tabs. A single layered system could never cope with such a large number of sections.

The dividers were printed with two colours with the production stillls employing a duotone process to get a better tonal range than using just a single ink. A matte celloglaze was used to ensure durability of the dividers.

Two colour printing was used throughout the main pages.

 

 

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