molecule: Graphic Design + Web Design + Photography. Freelance graphic design, web design and photography by Mike Vlack. The molecule studio is based at Bondi Beach, Sydney Australia.

molecule: Graphic Design + Web Design + Photography. Freelance graphic design, web design and photography by Mike Vlack. The molecule studio is based at Bondi Beach, Sydney Australia.
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Graphic Design

         

Panavision 1999 AFI Awards Advertisement
Job: Panavision 1999 AFI Awards Advertisement
     
Client:   Panavision Australia
     
Details:   Full page, one colour advertisement.
     
About:  

This advertisement was run in the 1999 AFI Awards program.

The audience is sitting in the near dark at the awards ceremony when they get the program. If your ad isn't big, bold and simple it won't be noticed.

The idea was to take an existing product shot supplied from the US and give it an Australian twist.

I created the background by merging a stock photo of the scrub with a sky and horizon image that I had digitally rendered, finally adding the US camera photo.

 

 

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