This was a joint advertisement between ASC rentals and John Barry sales. It was run in Encore magazine.
This ad was really two concepts merged into one layout.
I created the sound sheet prop with an inkjet printer to look like the message had been hand-written with blue texta. Using this prop I shot the background image that was originally meant to basically be the whole ad.
John Barrys were very keen to have all the small logos composited over the image, which was really a separate concept that was meant for another ad, whilst ASC was all for the photo that I had taken.
The final result was possibly a bit too busy and a bit compromised, but it still works.
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