molecule: Graphic Design + Web Design + Photography. Freelance graphic design, web design and photography by Mike Vlack. The molecule studio is based at Bondi Beach, Sydney Australia.

molecule: Graphic Design + Web Design + Photography. Freelance graphic design, web design and photography by Mike Vlack. The molecule studio is based at Bondi Beach, Sydney Australia.
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Graphic Design

         

Panavision Genesis Advertisement
Job: Panavision Genesis Advertisement
     
Client:   Panavision Asia Pacific
     
Details:   Full page, four colour advertisement.
     
About:  

This advertisement was run in AC magazine (i.e. The Australian Society of Cinematographers magazine) a couple of times.

The idea of this ad was to generate a bit of a buzz about the Genesis.

At that stage not many people had actually seen the Genesis camera. I wanted to show the camera, but still maintain a bit of mystery surrounding it's looks.

I created the photographic zoom effect in-camera. It isn't a Photoshop effect.

 

 

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