molecule: Graphic Design + Web Design + Photography. Freelance graphic design, web design and photography by Mike Vlack. The molecule studio is based at Bondi Beach, Sydney Australia.

molecule: Graphic Design + Web Design + Photography. Freelance graphic design, web design and photography by Mike Vlack. The molecule studio is based at Bondi Beach, Sydney Australia.
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Graphic Design

         
ASC 2002 Rental Catalogue Cover

ASC 2002 Rental Catalogue Inside
Job: ASC 2002 Rental Catalogue
     
Client:   ASC
     
Details:   DL sized, double sided CMYK plus matt cello glazed cover, 48 internal pages black only. Wire spiral bound.
     
About:  

ASC rents audio and video equipment.

I individually shot the product images then deepetched and composited with a Photoshop rendered background and some Final Cut Pro screen grabs. To this day I'm not sure how (or why) I came up with the concept of the 3-D style square wireframe bubbles. It just kind of felt high tech at the time.

The inside pages are black only keeping the cost in check.

The interesting binding treatment is kind of a long story better left untold.

 

 

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